In the roaring twenties the zest for life of the avantgarde knew no bounds. In the major cities theatres and dance halls shot out of the ground like mushrooms. The foxtrot, the charleston and later swing and jazz crossed the pond and took the dance halls by storm. As people‘s incomes were increasing, leisure activities and especially sport became part of the modern lifestyle. At the turn of the 20th century Swiss hotels had experimented with staying open in winter and had thereby invented winter tourism. Other countries quickly followed and after the first Winter Olympic Games in 1924, alpine skiing drew thousands of wealthy tourists from all over the world. The Austrians quickly became world champions of après ski and soon every self respecting hotel in the Alps had at least either a dance hall or an American bar.